I've been using this product for a couple of weeks now. At first I was asking myself if it would be something I would use regularly, but now it has become a part of my everyday routine. I use it while getting ready for the day. It takes a little getting use to, but once you figure out how to use it you definitely see results. After I do my skincare routine, I'll slather on some lip balm and plump my lips. My favorite thing to do is to follow up with a plumping lip gloss, I really like the Buxom Full on lip polish. While your lips don't get ridiculously big, it leaves a subtle but noticeable difference.